Above all, it is a passion for beautiful things and the stories they tell.

Created by Emile & Thomas, two cousins ​​aged 26 and 22, the Parure store is a concept that brings together lovers of well-made clothing.

We have imagined a space where fashion and craftsmanship intertwine to offer a unique selection, made of know-how, authenticity, exclusivity and elegance.

Our concept is based on a simple idea: to offer a wardrobe that makes sense, and to offer products that meet our consumption criteria. Each brand we select is chosen with care, for its history, its values, its expertise and its ability to create clothes and accessories that last, both over time and in people's minds.

Parure is also an experience: a place where you can take the time to discover, try on and discuss the world of fashion. We wanted to create a boutique that reflects our vision of fashion and commerce in general: warm, personal and sincere.

Behind Parure are passionate creators, driven by the desire to share another idea of ​​style: thoughtful, qualitative fashion focused on the essential.