A meeting through quality
At Parure Store, we choose our brands with care, almost instinctively. There are pieces that speak to us at first sight, and materials that capture our attention as soon as we touch them. This is exactly what happened with Nitto Knitwear.
The French brand became known for its iconic Youri sweaters, knitted from 100% extra-fine merino wool in the family workshop located in Clamart, in the Paris region. From the very first collections, what struck us was the precision of the cut, the richness of the yarn, the natural drape, and the almost architectural touch of each garment. A human-scale, local, honest, unadorned production—yet full of allure.
More than just a sweater, the Youri embodies a promise: that of a durable, ethical garment, thoughtfully designed down to the smallest detail. And it was this promise, kept without compromise, that made us want to bring Nitto Knitwear to Parure.
SS25 – The same high standards, in cotton
Today, with the arrival of the Spring-Summer 2025 season, the material changes but the high standards remain intact. Merino gives way to OEKO-TEX certified combed cotton, selected for its softness, breathability, and durability. Each piece is still knitted in France, in the same workshop, with the same care.
Among our favorites:
-
The Djivan long-sleeved Polo: knitted in a tight seed stitch for an elegant textured finish. 100% cotton, natural corozo buttons made in the Somme Bay. A revisited classic, both minimal and assertive.
-
The AGOP Polo: short sleeves, smooth and dry 100% cotton knit, buttonless collar for a clean line; an essential summer item with discreet elegance and impeccable craftsmanship.
This season, knitwear becomes summery, but remains just as essential. Here, cotton is treated as a noble material, just like merino in winter.
Nitto Knitwear, or conscious knitwear
Choosing Nitto Knitwear means embracing a certain idea of clothing: slow, precise, rooted, a far cry from fast fashion. It means wearing a piece that tells a story, a material, a workshop. And above all, it means betting on a responsible yet desirable wardrobe.
The SS25 collection is available in store at Parure Store.
We invite you to come and discover, touch, and try it on.
See you soon.