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Lookbook de la collection SS25 de Still By Hand. Un homme porte une chemise beige et un pantalon foncé. Il a noué un pull autours de ses épaules.

Still By Hand - The Minimalist Japanese Fashion Brand

By Emile Tancogne

Still By Hand: When Minimalist Fashion Meets Japanese Craftsmanship

In a world dominated by fast fashion and mass production, some brands choose a different path. Still By Hand is one of them. This Japanese brand captivates with its unique artisanal approach, refined aesthetic, and commitment to sustainable fashion.

Designed for those who appreciate discreet elegance, quality materials, and precise cuts, Still By Hand offers a wardrobe where every detail matters. Discover how the brand combines Japanese expertise, minimalist design, and environmental responsibility to create timeless pieces that transcend seasons.  

A traditional wooden loom, with deep blue fabric in the making. The stretched and aligned warp threads contrast with the dense and refined texture of the fabric, evoking meticulous artisanal craftsmanship. The whole exudes an atmosphere of authenticity and precision, attesting to high-quality artisanal textile production inspired by Japanese or traditional techniques.

1. The DNA of Still By Hand: Discretion as a Signature

Founded in 2009 by Yusuke Yanagi, Still By Hand originates from Niigata Prefecture, Japan, a region renowned for its artisanal textile heritage. 

The ambition? To create garments that speak through their details, combining traditional craftsmanship with modern production.

A Tribute to Craftsmanship 

The name Still By Hand symbolizes a clear philosophy: to pay tribute to artisanal manufacturing, with a level of quality that only human hands can achieve. Each garment reflects a simple elegance, where quality, care, and durability are at the heart of the process. 

The Influence of Wabi-Sabi

Inspired by the Japanese concept of wabi-sabi, Still By Hand celebrates beauty in imperfection and adopts a deliberate "less is more" approach:

  • Faded colors, subtly nuanced, evoking the patina of time.
  • Precise and clean cuts, without superfluity, designed to transcend seasons.
  • Minimalist design where aesthetics and functionality coexist perfectly.
A model wears a brown textured jacket with clean lines, from the Still By Hand FW24 lookbook. The loose and comfortable fit is in line with the minimalist and functional aesthetic of the Japanese brand. Layered over a black shirt and white t-shirt, and paired with raw denim jeans with a straight cut and black leather shoes, the silhouette embodies a sober and sophisticated style. The ensemble perfectly illustrates Still By Hand's artisanal and timeless approach, prioritizing quality materials and attention to detail.

2. 100% Japanese Artisanal Manufacturing

In an era where traceability and sustainability are essential, Still By Hand stands out with a local and ethical approach.

Local and Responsible Production 

  • 100% made in Japan, rooted in recognized local craftsmanship.
  • Short supply chains to reduce carbon footprint.
  • Eco-responsible manufacturing methods, minimizing environmental impact.

Attention to Detail

Every Still By Hand garment is a demonstration of expertise:

  • Carefully selected buttons, to subtly complement the piece.
  • Precise and strong seams, ensuring durability and refinement.
  • Invisible finishes for optimal comfort and a perfectly clean look. 
Close-up of a technical breathable knit textile, from the Still By Hand SS25 lookbook. In deep blue, this structured mesh fabric evokes a modern and functional approach, true to the Japanese brand's DNA. The subtle finish, with an adjustable drawstring hem, suggests a piece designed for comfort and versatility, perfect for a summer wardrobe combining lightness and sophistication.

Exceptional Raw Materials

The brand favors Japanese fabrics renowned for their quality and durability:

  • Premium Japanese cotton: soft, breathable, and durable.
  • High-end wool: elegant, warm, and naturally insulating.
  • Carefully selected linen: unique texture, ages beautifully.
  • Chinese silk, considered the noblest in the world.

Close-up of a black and white striped fabric, from a Still By Hand SS25 lookbook shirt. Slightly wavy, it highlights a fluid and light material, ideal for the summer season. The fineness of the stripes and the precision of the seams illustrate the attention to detail, a signature of the Japanese brand. A piece that embodies the discreet elegance and functionality characteristic of Still By Hand, designed for a refined and timeless silhouette.

3. The "Still" By Hand: Thoughtful Simplicity and Discreet Sophistication 

At Still By Hand, simplicity is an art form. The brand adopts a style where every cut, every material, and every shade is carefully considered. 

Minimalist Silhouettes for a Timeless Style  

  • Precise cuts, adjusted without being restrictive.
  • Clean lines that highlight the richness of textures.
  • A minimalist design capable of transcending seasons without losing its splendor. 
Detail of a silhouette from the Still By Hand SS25 lookbook, highlighting a careful layering of textures and colors. A deep blue windbreaker jacket, with an adjustable hem, covers a discreet plaid shirt, subtly peeking out to add depth to the ensemble. Paired with minimalist black trousers, this composition illustrates Still By Hand's functional and elegant approach, where every detail is designed for a balance between comfort and modernity.

A Complete and Coherent Wardrobe 

Unlike the "one-off piece" logic, Still By Hand creates harmonious collections 

  • Versatile wardrobe, for effortlessly complete outfits.
  • Each piece integrates naturally into the whole, ensuring a fluid and sophisticated style.
  • Stylistic versatility: from casual relaxed to more structured silhouettes.

4. Comfort and Elegance: A Natural Alliance 

Still By Hand refuses to choose between comfort and style. Its garments are designed to:

  • Adapt to the body, ensuring optimal freedom of movement.
  • Offer effortless elegance, with cuts designed to enhance the silhouette.
  • Propose a fluid style, highlighting a discreet but assertive aesthetic.

Elegance here lies in the ease with which the piece is worn, highlighting a personal and timeless style.

Focus on a silhouette from the Still By Hand FW24 lookbook, featuring a palette of neutral tones and controlled cuts. Loose-fitting trousers with a fluid structure, in a sober shade, are paired with a beige knit sweater with soft, slightly textured finishes. The outfit is completed with brown suede shoes, reinforcing an aesthetic that is both elegant and casual. True to Still By Hand's DNA, this ensemble illustrates a subtle balance between comfort, functionality, and timeless sophistication.

 

5. A Neutral Color Palette for a Sustainable Style 

 To ensure a timeless style, Still By Hand relies on natural tones: 

  • Earthy tones: beige, sand, camel, for a soothing aesthetic.
  • Subtle grays and deep blacks: for a sophisticated look.
  • Discreet blues and soft greens: a touch of nature and serenity.

These nuances make it easier to combine pieces and create a harmonious wardrobe, where each element complements the next.

Still By Hand: Thoughtful Fashion for a Sustainable Style

 With Still By Hand, fashion becomes a sensory experience: 

  • Every detail tells a story
  • Every material is chosen with care
  • Every cut is designed to transcend trends  

Still By Hand is the art of understated style: sustainable, authentic, and minimalist fashion, designed for those who believe that true sophistication lies in well-executed simplicity.

Discover our Still By Hand selection now, a wardrobe designed to last, both in time and in mind.

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