Florence, the historic capital of Italian craftsmanship. It is here, in this epicenter of textile expertise, that President’s was born. Far from being just another brand, President’s carries a rich history, woven with golden threads and raw denim.
Founded in 1957 by Francesco Bacci, it was the first to produce Italian denim. However, it was under the fresh eye of Guido Biondi, the founder's grandson, that President's was reborn in the early 2010s. His ambition? To merge Italian authenticity with subtle modernity, staying true to its roots without ever succumbing to the artifices of ephemeral fashion.
A signature between heritage and innovation
Every President's piece exudes artisanal rigor: fabrics sourced in Italy, workshops chosen for their excellence, hand finishes. This attention to detail gives rise to garments that tell a story deeper than mere trends: they speak of a durable style, designed to accompany those who wear them in the long term.
The brand offers a contemporary vision of classic clothing: sharp silhouettes, natural volumes, noble materials. A wardrobe without flashy extravagance, but with that discreet, almost instinctive elegance that only the best craftsmanship can convey.
Our SS25 selection: an ode to the essential
Shirts
For this Spring-Summer 2025 collection at Parure Store, we have selected pieces that embody the very spirit of President's.
Cotton shirts and short-sleeved shirts, both light and structured, ideal for the first sunny days.
T-shirts
Hand-embroidered or hand-painted cotton T-shirts with impeccable cuts, suitable for both city wear and a summer getaway.
The seasonal jacket
Not to mention the indigo-dyed linen jacket: robust, timeless, designed to age gracefully.
The SS25 collection explores natural tones, cuts designed for freedom of movement, while maintaining a constant concern for beautiful clothing: that which becomes a second skin, discreet and elegant.
President’s at Parure Store: a durable and inspired wardrobe
President’s guarantees a timeless wardrobe, driven by a sincere love for beautiful materials and precise lines. At Parure Store, we are proud to offer you this fragment of Florentine elegance, adapted to contemporary style.
Discover it now in-store and on our website!